Profit Margin Calculator


This calculator can help you determine the selling price for your products to achieve a desired profit margin.

By entering the wholesale cost, and either the markup or gross margin percentage, we calculate the required selling price and gross margin. Enter up to 10 products and press the "View Report" button for a printable version of the results.

This Financial Calculator requires SUN's JavaT Plug-in.
If you see this message you will need to download SUN's JavaT Plug-in. This can be done by installing the ActiveX Control, which appears in the yellow dropdown warning bar in Internet Explorer, or by visiting SUN's JavaT Plug-in download page.


Product name
The name of the product for this entry line. This will appear on your printed report with your results.
Wholesale cost
Your total wholesale cost of the product that you are going to resell.
Markup percent
The percentage of your wholesale cost that the product's price is increased by to determine the selling price for your customers. For example, if you have a 50% markup on a product with a wholesale cost of $10, your selling price would be $15.00.
Selling price
This is the price you charge your customers. This amount is always calculated, based on either the entered gross margin percent or markup percent.
Gross margin dollars
This is the total gross margin, in dollars, for your product. For example, if you have a wholesale cost of $10 and a selling price of $15 dollars, your gross margin is $5.00.
Gross margin percent
This percentage is the gross profit for your product. For example, if you have a product that has a wholesale cost of $10 and a selling price of $15, your gross margin is 33.33%.

* Information and interactive calculators are made available to you as self-help tools for your independent use and are not intended to provide investment advice. We cannot and do not guarantee their applicability or accuracy in regards to your individual circumstances. All examples are hypothetical and are for illustrative purposes. We encourage you to seek personalized advice from qualified professionals regarding all personal finance issues.

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